Fabric Freedom Humanscale Introduces Global Partnership with Kvadrat at launch workshop during Dubai Design Week 2023
Humanscale, the leading designer and manufacturer of high-performance ergonomic products, introduces its global partnership through the offering of nine textiles from Kvadrat – the renowned textile designer and manufacturer. The collaboration will be brought to life in detail at a special launch workshop at Humanscale’s Dubai showroom during Dubai Design Week, at 15:00, November 8 2023, Office 602, Level 6, Building 3.
The collaboration began with Humanscale’s award winning Freedom family seating solutions introduced in October 2023, with the partnership then expanding further across Humanscale’s planet positive seating solutions, including Smart Ocean, Liberty Ocean and the Trea Chair launching in November, and further to Summa, Smart Conference and Path available early 2024.
Visitors to this year’s Dubai Design Week have the opportunity to attend a special Sustainability Workshop on November 8 where Gitte Nyhus Holm, Regional Director MENA, Kvadrat will explore the properties of wool and how this extraordinary material aligns perfectly with Humanscale’s and Kvadrat’s emphasis on sustainability and design excellence.
Through shared values of design innovation, longevity and a commitment to the environment, the new partnership aims to merge purposeful expression of colour, texture and pattern with an industrial design ethos borne of ergonomic wellness and engineered inclusivity.
A perfect fit for both commercial and residential settings, Kvadrat’s versatile upholstery collections reflect its commitment to colour, simplicity and innovation by constantly pushing the aesthetic, technological and functional properties of textiles. The textiles are made using only the best raw materials so that they last a lifetime and have the least possible impact on the environment. The seating solutions will be available in nine captivating Kvadrat textiles, giving a compelling assortment to choose from;
Vanir by Raf Simons Remix 3 Steelcut Quartet
Elle from SAHCO Reflect Steelcut Trio 3
Arda from Kvadrat Febrik Hallingdal 65 Coda 2
Introduced in 1999, Freedom is a Humanscale classic that proves that ergonomics can be beautiful. The Freedom range was designed to eliminate the need for any manual controls or knobs and levers, Freedom automatically adjusts to every user via their body weight by using the simple laws of physics. Like all Humanscale products, the Freedom was designed to function and look like new for years, creating a positive consumer and environmental impact. The Freedom collection also includes the Saddle and Pony seats – the perfect companion to the Freedom task chairs, doubling as a guest seat for in-office meetings and an ottoman for when you’re ready to kick back and relax. Both seats are designed to support via a saddle shape, promoting upright and ergonomic sitting positions, aiming and encouraging movement and active sitting.
“Humanscale’s collaboration with Kvadrat marks an exciting creative journey to ignite meaningful change on an industrial scale,” says Todd Bracher, Creative Director of Humanscale. “Our shared values of design innovation, longevity, and sustainability make this partnership a perfect fit.”
The global partnership merges Humanscale’s sophisticated ergonomics, simplicity and function with Kvadrat’s expressive interplay of colour and texture invigorating hybrid work culture wherever it occurs: in today’s office, at home or in third places.
“Humanscale shares values with us and both companies wish to rethink and explore how we live and work” added Anders Byriel, Kvadrat CEO “We are looking forward to developing our collaboration with Humanscale in promoting wellbeing and connectivity and building this truly global partnership.”
These two companies bring together the best in their expertise to create innovative and stylish solutions for workplaces worldwide. Merging design expressions of colour, texture and pattern with a design ethos of ergonomic wellness to energise both office and hybrid work culture. The partnership between Humanscale and Kvadrat goes beyond just product design by also promoting sustainable practices and environmental responsibility within their products and design practices.
Humanscale and Kvadrat steadfastly uphold their commitment to planet positive manufacturing and materials sourcing, minimising each manufacturer’s environmental footprint to leave the world better off than they found it. Both companies are taking important steps to contain their influence on the global 1.5°C temperature rise by utilising new manufacturing systems that decrease carbon emissions from both on-and-off site fuel use. Together, Humanscale and Kvadrat are weaving a sustainable and innovative future for design.
Humanscale + Kvadrat Sustainability Workshop with Gitte Nyhus Holm, Regional Director MENA, Kvadrat15:00, November 8 2023, Humanscale Dubai Showroom, Office 602, Level 6, Building 3, Dubai Design District Dubai