A bit about us

Informare is a PR, branding, content and communications agency specialising in the areas of construction, property, architecture and design.

What unites the people and brands we represent is an innate sense of quality. We are a small team who have worked on a huge variety of brands; from major global brands to small businesses.

Relationships are our lifeblood and we invest heavily in all of them, from our amazing team, to clients, journalists and all our collaborators.

We focus on telling our clients’ extraordinary stories, in exactly the right way to the right audience.

What we do

We offer a range of services from writing press releases, creating digital content, branding and brand management, social media management, graphic design, digital design, styling, events, media training.

Our clients are the best in their respective fields and we know they derive extra value from being part of our network.

An inspiring and experienced group of consultants based in London, New York, Dubai, Sydney, Melbourne and Amsterdam, the team’s areas of expertise include skills traditionally associated with our industry.

We also have experience of branding, creating magazines, podcasts and film and we can provide your business with a complete communications package.

PR and marketing

Consumer and trade press relations

Branding and identity

Brand strategy and management

Copywriting

Social media management

Email marketing

Events planning and organisation

Editorial

Podcasts

Film-making

Photography

We work with you to fully understand your brand and its needs, whether it’s a small tweak or a complete overhaul, we will devise a plan to ensure you get the results that you are looking for and make your brand sing.

We are highly flexible, and you can be sure that Informare cares about the outcome of every project, whether it be a one off campaign or a full service branding & marketing plan.

Testimonials

Paul Flatt – President, HDR Inc

“We initially brought Anna and her team on board to help with a particular PR/SEO issue that we resolved within the first three months of engagement. They have proactively familiarised themselves with the business and the key personnel to communicate our PR messages in an effective and efficient way. Informare is fully integrated with the in-house marketing team supporting what we do as well as bringing new initiatives to the business.”

David Clements

David Clements – Chief Executive, FUTURE Designs

“The journey with the Informare team is exciting. PR to me is somewhat intangible but they always ensure we can almost touch and feel the success we have had. Informare is proactive whilst they, of course, need input they have never tried to get us to do their job. They think laterally always looking for the different angle on news and what is important to us. In recent times they have taken control of our social media requirements and again we have seen a notable increase in both detail and quality. No single PR organisation has lasted this long (over 10 years) with us. Usually there is a stagnation but this exceptional outfit just keep surprising us.”

Gillian Parker

Gillian Parker – CEO, BDG architecture + design

“I have had the pleasure of working with Anna and her team for over 15 years. She and her team bring a level of enthusiasm to every opportunity that is contagious, which married with her unrivalled network of journalists and her creative thinking makes her a pleasure to work with. Her professional approach and her sense of fun consistently produces positive results.”

Anthony Brown

Anthony Brown – Sales & Marketing Director, BW

“Anna and the Infomare team have been an integral part in helping to grow BW: Workplace Experts from £50M to £200M over 4 years. They’ve helped us to generate interviews and publicity in many key industry publications, which has been an important part in building our brand and helping us to recruit the right people. They have a positive attitude, willing to work closely across our business. We treat Anna and her team as an extended part of our business.”

Rennie Dalrymple

Rennie Dalrymple – Managing Partner, Concert

“We have worked with Informare for 10 years. Anna and her team quickly gained in-depth understanding of our business and developed our re-brand and marketing strategy that has had a significant positive impact on our business. With limited internal marketing resources Informare has provided support in a creative, efficient and cost effective way to enhance our brand and market presence.”

Paivi Vuolle

Paivi Vuolle – Head of PR, Naava

“We’ve seen our share of PR agencies and I can say that none have grasped what Naava is about so fast and gotten results so quickly as Informare. I, and the entire Naava team truly appreciate what Informare has done.”

Christopher Newton

Christopher Newton – Director, Surface Design Show

“We like their ideas, creativity, contacts and dedication! Informare are fun to work with, understand our business and are always ‘there for us’.”

Alan Towns

Alan Towns – CEO, Knightsbridge Furniture

“We have had a fantastic experience working with Anna and her team at Informare. Having changed agencies due to a lack of response and creativity we have been incredibly pleased with the ground that Informare has made for us. From increasing our presence and Brand awareness in many of our industry publications both digitally and in print, to helping to steer our overall Marketing strategy and return on investment. Anna’s skills and experience in the Marketing arena are second to none. She and her team quickly evaluate what works and more importantly what doesn’t. They are professional, sociable and a very valued partner for our business. I wouldn’t hesitate to recommend their services to any other business.”

Yorgo Lykouria

Yorgo Lykouria – Founder & Creative Director, Rainlight

“I used to think it was all about design, so why am I not famous? Anna is steering us with impactful PR protocols that are specifically Rainlight, in a market she knows intimately. She has been effective, and so much fun to work with, always keeping an eye on the horizon for us and not getting bogged down by the minutiae, which she handles efficiently. Anna is cool under pressure and gets the job done, no matter what.”