Informare Hits the Ground Running with Addition of Exciting New Client, Concrete Connoisseurs MASS Concrete
Innovative company paves the way in cementing concrete design as an art form Informare is delighted to announce that it is providing public relations and marketing expertise to MASS Concrete, the people who are giving concrete a refreshing, new meaning in the name of creativity. The company provides creative solutions in concrete for bespoke, high-end interior and exterior design projects. The brand just launched its sophisticated new website, which cleverly embodies its values through its smart design.
Since MASS Concrete introduced itself to the market in 2000, it has positioned itself as the pioneer in influencing the world’s appreciation of concrete; it is now the UK’s leading manufacturer of unique products and installations in concrete.
Its specialist team is comprised of a combined experience of over 70 years in the construction industry, which has given the brand the privilege of being widely recognised by leading architects, designers and specifiers for outstanding ability to transform creative ideas into reality.
The company has delivered many pioneering projects, both in the UK and overseas. The brand’s key focus is on establishing concrete design as an art form, progressing away from traditional views on the composite material and elevating it as something to be enjoyed and admired. At MASS Concrete the pursuit of creative excellence begins with a full understanding of the concept, the aesthetics, and the specific challenges of any new project.
Ideally the services are brought in at the very early stages of a new project to allow colours, textures
and finishes to be thoroughly explored through sample trials with the professional team and the end user client.
The greater the challenge, the more exciting the result, every project imbues the core values of quality and craftsmanship, combined with ‘cutting-edge’ technology. MASS Concrete is synonymous with pushing the boundaries of creativity in concrete, enabling the visions of architects, designers, and specifiers to come to life.The company’s work is found in high-end commercial environments, receptions, hotels, bars, restaurants, and retail spaces, as well as public art projects.
Diverse and multi-faceted, MASS Concrete’s bespoke projects range from concrete feature wall panels, unique concrete floor panels, concrete servery counters and tea-points, to reception desks and check-in counters, external seating and even bar tops on transatlantic aircraft.
By delivering knowledge, leadership, creativity, and excellence, the brand aims to challenge many of the perceived limitations surrounding concrete and, instead, through its innovative work, showcase the multitude of possibilities that can be achieved.
Since 2003, MASS Concrete has developed more than 1600 unique mix designs, with the majority a direct result of a specifier’s vision and close collaboration with its specialist team of craftsmen. Site specific challenges, such as lifting, handling, site conditions and mechanical fixing methods, can all be addressed during these crucial pre-tender, early stages.
The team of draftsmen, project managers, mould makers, casters and installers have unmatched levels of skill, experience, dedication, and knowledge. It is these attributes that will stand out throughout the duration of a project. From working designs and proposals, through to CAD, prototypes, manufacturing and site installation, MASS Concrete provides a full turnkey service.In March 2019, MASS Concrete relocated to a newly refurbished aircraft hangar close to Bournemouth Airport, in Dorset. This 45,000 square foot facility represents a significant expansion, providing the business with a greater ability to manage larger and more challenging projects.