USM is a Swiss luxury modular furniture brand. Informare began working with them for the launch of their first UK showroom. Already an established brand in Europe, Informare was tasked with introducing USM to the UK market through press introductions, launches, events and trips. USM is now regularly featured in luxury lifestyle titles ranging from Wallpaper, Elle Decoration and World of Interiors to the Financial Times and ES Magazine. Informare has also successfully launched USM Haller E and World of Plants to a UK audience as well as representing USM at Salone de Mobile in Milan.