The Norwegian Design Collective, featuring Eikund, Lundhs, Northern, Jensen Beds, and Norsk Dun, successfully concluded its highly anticipated exhibition and panel discussion, ‘Sensory Nordic Design,’ at this year’s Material Matters fair. Held at Space House, the fair’s new London location, the showcase provided visitors with a deep immersion into the sensory richness, form, function, and materiality central to Norwegian Design.

The exhibition, curated by the multidisciplinary studio Hunting & Narud, brought Norway’s distinctive design approach to the forefront. Carefully curated clusters throughout the stand highlighted the individual strengths of each brand and encouraged meaningful interaction with the objects on display.

Complementing the exhibition, the ‘Sensory Nordic Design’ thought-provoking panel explored the sensory power of Nordic design, engaging a packed talks space at Space House. Chaired by Material Matters’ co-founder Grant Gibson, the panellists included: Sanjay Verma, Chief Sleep Officer at Jensen Beds and Olympic sleep coach, Ben Ayling from Lundhs, Michelle Alger, Director of Hyphen Design Agency (representing Eikund and Northern) and Therese Haltuff of Norsk Dun.

‘As part of the Norwegian Design Collective at Material Matters, we demonstrated how Norwegian design blends natural materials, heritage, and sensory experience. Visitors were genuinely engaged, touching the stone, asking questions, and connecting with its story. It’s great to see this kind of appreciation for the depth and detail that defines Norwegian design’, says Hege Elisabeth Lundh, Marketing Director, Lundhs.

The stand was also home to a dedicated evening reception hosted by ‘Inside Norway’ and officially opened by Tore Hattrem, Norwegian Ambassador to the United Kingdom. In addition, William Knight, co-founder of Material Matters welcomed the guests and spoke on the importance of Norwegian design and its presence in London.

“The presentation by the Norwegian Design Collective demonstrated that manufacturing and materiality are a sensory experience.  By combining an incredible heritage with contemporary design, the showcase reminded us that Nordic design isn’t only about form and function but also about how things are made and how they connect us to culture and place.” says William Knight, Co-Founder, Material Matters.

Eikund – Established in 2016, Eikund bring new life to iconic Norwegian furniture designs from the 1950s and 60s by renowned designers including Fredrik A. Kayser and Torbjørn Bekken, producing furniture designed to last with a strong commitment to minimising environmental impact. At Material Matters, visitors were enamoured by the Fluffy Chair, distinguished by its ultra soft Norwegian sheepskin upholstery, the highly detailed Hunter Chair with saddle leather and a crafted wooden frame, and the voluminous Ry Chair, a 1960s classic.

Jensen Beds – Developed and built in Norway, Jensen Beds showcased the refined beauty, quality and functionality of Nordic design. Materiality is central to their philosophy with every component being chosen for comfort, durability and sustainability. At the fair visitors enjoyed testing out the bed for themselves and had the chance to appreciate the refined material composition designed for comfort and sustainability.

Lundhs – Drawing on over a century of tradition in quarrying Larvikite and Anorthosite, Lundhs offered visitors a collection of pieces to touch and engage with, allowing them to experience the tactility of the material. Crafted by nature millions of years ago, the exceptional stones combine unique aesthetics with longevity and excellent performance.

Northern – At Material Matters, Northern blended creative expression with traditional craft, showcasing furniture, lighting and accessories that balance simplicity and character. Visitors enjoyed the Kin Table Lamp designed by Morten & Jonas, the Vev chair designed by David Ericsson and the Row rug by Studio Terhedebrugge.

Norsk Dun – Producers of premium down duvets and pillows, Norsk Dun entertained visitors with their tower of textures, where people could touch and squeeze their goose and duck down pillows and duvets to test the comfort.

Material Matters Fair returned for its fourth edition during London Design Festival 2025. Where material intelligence meets cutting-edge design, the fair attracted over 6,000 visitors and more than 40 exhibitors to its bold new London venue, Space House.