USM Moves to Marylebone: A New Era of Luxury Modular Living

USM, the renowned Swiss manufacturer of modular furniture, begins an exciting new chapter as it relocates from East to West moving its Clerkenwell showroom to a stunning new retail development in Marylebone. Although still catering to the contract and office sector, this strategic move marks a shift in focus from commercial spaces to the high-end residential market reflecting USM’s growing popularity and design status in the home interior sector.

For 60 years, USM has been synonymous with modular innovation, seamlessly blending function with timeless aesthetics. Launched in 1965 the modular system, based on a chrome-plated steel tube framework with metal panels quickly gained popularity in corporate offices worldwide. Its minimalist aesthetic, durability and flexibility made it a favourite in modern workspaces. In the 1990’s USM’s modular furniture began to attract interest beyond offices, appealing to design conscious consumers and becoming an icon of Swiss design.

The new Marylebone store offers a captivating showcase of USM’s meticulously crafted modular furniture, demonstrating how it can be tailored to suit any living space. Seamlessly blending flexibility with refinement, USM’s timeless aesthetic and modular design underscore its sustainability and enduring appeal.

Visitors are taken on a thoughtful journey through a series of curated room settings. Upon entering, a low credenza welcomes guests an ideal hallway piece for storing shoes. As the path continues through the ground floor, a beautifully arranged kitchen area features a striking floor-to-ceiling unit that elegantly displays glassware and kitchen essentials. Here, USM’s World of Plants Haller furniture creatively integrates greenery, using herbs both as decoration and for culinary use.

The journey flows into the living room, where a home cinema designed in collaboration with Leica highlights a high-performance projector discreetly built into USM furniture. Nearby, an eye-catching display unit presents the sculptural work of Abid Javed, with plans to feature a rotating selection of artists throughout the year.

A central staircase leads to the lower ground floor, where a sophisticated bar and display unit open into a listening lounge. Here, a stylish media unit houses a curated vinyl collection. The space transitions into a serene bedroom setting, illustrating USM’s versatility as modular wardrobes. The basement also includes dedicated office space and a training area, rounding out the immersive experience.

The store concept developed by design studio ForEveryday.Life cleverly nods to USM, defining zones and levels using a 350x350mm Haller grid. This means that the floorplan is a reflection of the USM product and creates a space that is easily adaptable, versatile and scalable.

The move from Clerkenwell a hub of workplace design to the stunning 2 storey space in the heart of Marylebone underscores USM’s evolving vision. As the demand for high-quality, flexible, sustainable design driven furniture grows, USM’s systems provide a seamless solution for contemporary living. Whether it’s a statement shelving unit, a bespoke media console, or a fully customised home office, USM’s precision-engineered furniture offers limitless possibilities tailored to individual lifestyles.

USM’s new Marylebone store will offer an immersive experience, allowing visitors to explore curated residential settings and discover exclusive collaborations with like-minded brands.