Whilst we’re in lockdown there’s no better time to treat yourself or special loved ones to a premium leather gift by ASALI to help lift spirits and raise a smile. The beauty of ASALI is that each piece is beautifully handcrafted using the finest quality leather and certain pieces can be personalised making them all the more memorable. Plus, ASALI donates a percentage of sales to ASALI to the RAF Benevolent Fund and RAF Association #wereinthistogether.

Spruce up their surroundings whilst working from home with a few colourful pieces including an accessories tray for loose change, keys, receipts and for general desk-mess as we like to call it and a slim zipped case that is ideal for pencils and pens.

ASALI’s range of cardholders and wallets are a great gift idea for everyone and are super useful for popping to the shops or out on a daily walk. The selection of wallets are embossed with a subtle design nod to the Spitfires, Red Arrows and Typhoons which make them ideal for aviation enthusiasts.

Staying at home has seen an upsurge of people amping up their skincare regimes and ASALI wash bags are ideal. These firm favourites are best-sellers and made from soft and supple luxury leather. There are a selection of colours and subtle embossed designs to choose from. The interior has a wipe-clean lining and a wide opening mechanism, perfect for keeping all your creams, serums and beauty tools in one handy place. The stylish design makes a great addition to any bathroom and dresser. Plus, it’s a great size for travelling with post-lockdown.

ASALI laptop cases and laptop sleeves make an extra special gift. Laptop cases are made to fit 13-14 inch laptops, these fabulous cases are made from fine quality premium leather and colour themes continue inside with a distinctive trim. Laptop sleeves are made from strong Italian leather finished with brass fittings dustcover to protect it. These super stylish must-haves are ideal for a post-lockdown treat when we can get back out into the world again.

That’s not all… To make their gift all the more special ASALI offers a bespoke personalisation service on selected products.

Created by entrepreneur, marketing guru and busy working mum Mindy Arora, ASALI is a family-run business that offers a range of genuine leather products.  All ASALI products are designed in Lincoln and made in India at the family owned factory in Kolkata. The designs feature both Ministry of Defence licensed products with a subtle and sophisticated nod to flying and non-branded accessories, available in embossed, nappa and Italian leather.

ASALI also actively gives back to charity and is proud to support the RAF Benevolent Fund and RAF Association by donating a percentage of profits of sales, and by giving products to their various charity events.


Founded in May 2016 by Mindy Arora when she and her husband, a Typhoon Display Pilot visited an airshow. Realising a gap in the market for luxurious aviation inspired goods. Mindy says:

With airshows being second only to football in terms of annual crowd figures at outdoor events (TSA Consulting) Mindy set about researching the event and online market and ASALI was born. Having a background in marketing meant Mindy was in a good position to move things forward and turn her vision into reality.

All the products are designed in Lincoln but made in India in the family owned factory in Kolkata. The factory is an SA 8000 certified company ensuring all employee rights and safety are adhered to as a minimum.

ASALI products are made using a combination of both hand and machine based techniques, machines have been imported from Japan, Taiwan, China and Italy. The hand made nature and of course the leather itself means that each item is unique and variations in colour and finish are natural, without deviating from the highest quality.

ASALI offers a range of different leather types that are used across the product ranges including embossed, nappa and Italian to name just a few. 2020 will see new designs and leather being used.

Used and loved by RAF pilots and well known faces, including Phillip Schofield, the brand has grown to also offer our understated luxurious designs without aviation symbols, ASALI Designs is for the discerning aviation fan and you.

Highlights include:

  • Highly commended at the Lincolnshire Show 2018
  • Investing in the British made Hot Foil machine to offer personalisation.
  • Accepted by BAFTA award winning Arthur Williams into his collection
  • Being selected as a Theo Paphitis #SBS winner in 2019
  • Being used by members of the Silver Spitfire team
  • Supplying the Red Arrows, Typhoon and Chinook Display teams
  • Being invited to join Carol Vorderman and Ian Gough on BBC Radio Wales