Best of British: Bisley and Deadgood Announce Their Exclusive Partnership in North America
Bisley – the U.K.’s leading purveyor of office storage solutions – is delighted to announce its new distribution partnership with fellow British design brand and contract furniture specialists, Deadgood. Bisley has the exclusive distribution rights to Deadgood products in North America.
Recent escalations in the current global situation mean that it is more important than ever to support the creative industries in Britain. In a move that celebrates the ‘Best of British’, both Bisley and Deadgood fly the flag for the ‘designed in Britain; made in Britain’ model. With their solidarity and eagerness to continue designing and creating, Bisley and Deadgood hope to showcase Great British design at a time when cohesion is most needed. They share values of functionality, quality and longevity, and both brands focus on creating timeless designs with personality.
Robin Bayliss, Group Sales Director for Bisley commented:
“It’s fantastic to have another Great British manufacturer in Deadgood that we’re bringing to our friends in America. Deadgood pride themselves in producing high quality, ‘homegrown’ products – values that resonate with us at Bisley. Their seating and tables, alongside our storage, have the ability to provide beautiful and functional workplace solutions.
Elliot, Dan & I have similar aspirations for both our brands in North America. We have been discussing a partnership for some time now, and, despite the current global situation being uncertain, I am pleased that we’re finally announcing our partnership”.
The majority of Deadgood’s most notable designs – including the Working Girl Lounge Chair, Love Collection & Scafell Sofa, and a variety of chairs, stools and tables – have been installed into Bisley’s New York showroom, but for now will primarily be showcased online to support Government advice and minimise the risk of Coronavirus.
The mix of soft seating and breakout furniture – which are designed for commercial environments worldwide – complements the Bisley product portfolio, which includes the award-winning modular storage system, BOB, and the iconic MultiDrawer, both of which have received a Design Guild Mark.
Dan Ziglam, Co-founder and Director at Deadgood, commented:
“Bisley share many of our own core values, manufacturing high-quality products in the UK and providing employment for local communities, whilst also promoting and supporting the best of British design. As a young, modern brand, we’re delighted to be partnering with them, utilising their vast experience and global reach to support our own plans to build an internationally recognised design brand.”
The Deadgood products are on display at Bisley’s New York Showroom, 15th floor, 1140 Broadway New York 10001. However, due to the COVID-19 outbreak, Bisley and Deadgood are instead offering virtual product presentations and conference calls via video link; to showcase the product whilst minimising the risk of Coronavirus. Please visit deadgoodltd.co.uk and get in touch to arrange your call.
Since launching the iconic MultiDrawer in 1958, Bisley has pioneered innovative storage that meets the challenges of the time and stays relevant, decade after decade. When it comes to creating working environments, Bisley is the name people in over 50 countries turn to for quality they can trust.
Bisley produces 15,000 items each week from its factory in Wales and makes over 4000 world-wide deliveries every month via their 10 international offices. Through continued production investment and acquisition, Bisley can combine the strength and durability of steel with the pleasing aesthetic qualities of wood to provide a unique choice of solutions for an extensive range of markets.
Bisley products maximise workspaces by providing intelligent and often bespoke storage solutions which create organised environments. Whether that means furniture for focused and individual working or adaptable pieces for collaborative spaces, meeting rooms or break-out areas, the extensive portfolio helps people across the world be comfortable and effective, wherever they are working.
“Over the last decade and a half, we’ve been pursuing our mission to challenge the preconceived conceptions of what a commercial furniture brand should look like. What started out as an idea in a bar in Newcastle upon Tyne is growing into an internationally recognised design brand supplying products to leading commercial projects and influential brands worldwide” – Elliot Brook, Deadgood Co-Founder & Director
Deadgood has cemented its reputation as one of the go-to brands within the architecture and design community. Their key values of fun, quality and a proud sense of local provenance have become more and more relevant to the commercial sector over recent years and this well-respected company is flourishing as a result.