By Bailey introduced the first ever product from US manufacturers AllSteel Inc
By Bailey, an InsideSource company has launched the first ever product from US manufacturers AllSteel Inc to the UK market; Rock part of the agile Townhall collection, a range of movable soft seating, tables and accessories that are movable, but not mobile designed by the international design studio, Rainlight.
The collection takes its cues from real-life work situations – learning from observed behaviours and supporting multiple functions, new postures and diverse activities, the agile townhall is a system of components that create agile micro-environments with individual objects that complement and add variety to the landscape.
Created in partnership with Rainlight, the agile Townhall portfolio comprises five distinct and unique products, as part of this Rock provides a fun, captivating option to the rocking chair or beanbag and celebrates the ‘fidget’. Its unique shape supports an upright posture for engaged participation, while providing a base that encourages action and motion.
Rock has received a number of industry accolades, including:
– Best of NeoCon Gold: Education Solutions Rock for Allsteel
– Hip Awards NeoCon 2018: Product/Workplace/Furniture Townhall for Allsteel
– Interior Design BOY Awards for Education Furniture with Allsteel Townhall
And most recently, the prestigious Design Guild Mark award, by The Furniture Makers’ Company, the City of London livery company and charity for the furnishing industry, in order to drive excellence and raise the profile of British design innovation. Now in its eleventh year, the mark recognises the highest standards in the design of furnishings in volume production by the finest designers working in Britain, or British designers working abroad. Rock can be used individually or collectively, it celebrates fidgeting behaviour, eliminating static postures whilst supporting wellbeing and allowing users to work first and relax second with its fun, rocking motion. When in use the chair becomes planted, resisting slipping. Lightweight and easy to move with a simply pull of the neat leather handle, Rock can be used in any commercial or educational environment.
Chaired by Rodney McMahon, this year’s prestigious judging panel for the furniture category included: Simon Alderson – twentytwentyone; Jeremy Myerson – Royal College of Art; Helen Berresford – ID:SR; Tom Pearce– Farrah & Pearce; Joanna Biggs – GA Design; Campbell Thompson – The Conran Shop; Elliott Koehler – Layer Design and Terence Woodgate – Terence Woodgate.
Rock can be seen at By Bailey, 33-35 Clerkenwell Green.
Mark Bailey, CEO of By Bailey says:
“As a global dealer we service clients around the world and work with manufacturers that can handle the logistics. Allsteel is one of our favoured manufacturers and with Rock have a collection unique in its design and appeal and we can deliver worldwide.”
For further information download the press release or contact Anna King.