This year at Clerkenwell Design Week, By Bailey will be celebrating its newly formed partnership with leading US furniture dealer InsideSource with a number of events and activities that pay homage to this exciting pan-Atlantic relationship.

By Bailey will launch the first ever product from US manufacturer AllSteel Inc to the UK market. Rock is part of the
agile Townhall collection, a range ofsoft seating, tables and accessories that are movable but not mobile, designed
by the international design studio Rainlight.

The collection takes its cues from real-life work situations – learning from observed behaviors and supporting
multiple functions, new postures and diverse activities, the agile Townhall is a system of components that create
micro-environments with individual objects that complement and add variety to the landscape.

The Townhall portfolio comprisesfive distinct and unique products, as part of this Rock provides a fun, captivating
option to the rocking chair or beanbag and celebrates the ‘fidget’. Its unique shape supports an upright
posture for engaged participation, while providing a base that encourages action and motion.

Another key product from AllSteel is Rise, a tiered modular seating product, that can be used to assemble small
or large groups for meeting and creative thinking in an impromptu manner.

By Bailey will also be showcasing original and innovative products from Danish design company Normann
Copenhagen. The range on display, all possessing the distinct minimalist design qualities include, sofas, a variety
of tables, beautiful chairs, poufs and lights.

The recently unveiled Novus by Frem is also on show at By Bailey. This modular, interchangeable desking solution
is built around a central spine allowing components to link together to form unique settings reflecting the diversity
of different business practices.

Mark Bailey, CEO of By Bailey says:

“As a global dealer we service clients around the world and work with manufacturers that can handle the logistics.
Allsteel is one of our favoured manufacturers and with Rock have a collection unique in its design and appeal –
and we can deliver worldwide.

We are back into CDW with a bang, with our new global alliance and looking forward to a great week full of
interesting people, informative talks and catching up with old friends.”

Schedule of Events:

Tuesday 21st May
9.30am to 11am – American Breakfast
Serving Muffins, Pancakes and Bloody Marys

Wednesday 22nd May
9.30am to 11am – American Breakfast
Serving Muffins, Pancakes and Bloody Marys

5.30pm to 8.30pm – #Rockfest Cocktail Party
Serving cocktails and other drinks

Thursday 23rd May
4pm to 6pm Round Table
A closed round table forum, where invited leaders and experts will discuss “Where do trends come from?”

For further information download the press release or contact Anna King.