Group Metropolitan

Metropolitan was well established and well-known when we began work with them. They already had a long and successful history in the electrical services industry. Their business had evolved to encompass many other areas and a redress of the balance was required, so that Metropolitan could become more than a sum of its parts.

As a brand which was already well known within their customer base, Informare worked with the team to devise an approach which developed an evolution to a more focussed and less confusing version of the existing name. Group Metropolitan was born. This communicated the scale and collaborative nature of the business and gave constancy, as well as setting it apart from other businesses and organisations also using the name Metropolitan.

Informare worked with the Metropolitan team on build a brand across all platforms and touchpoints. We created guides for all visual elements to work alongside a development and marketing plan which convered brand values, tone of voice, key messages all grounded in the company’s roots while building their future.

Together we built upon the existing values to build a confident and collaborative brand that never takes itself too seriously.